Author Archives: "Vernon Felton"

NEWS: Santa Cruz Launches “Lightest & Strongest” DH Bike

11.20.2012 //

The lightest, strongest DH bike on earth? At 7 pounds (with a RockShox Vivid Air bolted to the rear end), the new Santa Cruz V10 Carbon promises to shake things up.

News of the Tweet: Bombs and Boobs

11.20.2012 //

Tweets as weapons of war, boobs getting banned and all manner of Internet-related crazy.

Photo of the Day: Sterling Lorence

11.20.2012 //

Matt Hunter, Andrew Shandro and Joe Schwartz. Iceland.

Exclusive: The Sombrio Rig Life–Chapter 4

11.19.2012 //

I fell in love at the SF Bike Expo. The Expo embraces bikes, culture, and cool. It catered to both my bike geek side and adrenaline junkie side, and it did so with the romantic scent of cow manure in the air.

Photo of the Day: Reuben Krabbe

11.19.2012 //

Mike Watton. Whistler, BC.

Left Field: The Empty Promise of the After Party

11.18.2012 //

Despite spending years on the road with bands such as Sleater-Kinney and Wild Flag, Carrie Brownstein has had remarkably bad luck when it comes to finding an after party worth attending while on tour.

Photo of the Day: John Gibson

11.18.2012 //

Red Bull Rampage Finals 2010

Photo of the Day: Mattias Fredriksson

11.17.2012 //

Group action. Åre, Sweden.

NEWS: Art Exhibit for the Greater Good

11.17.2012 //

More than 80 artists have contributed original works created from SRAM bicycle components to support World Bicycle Relief.

Video: XX1 Chapter 2–Enduro

11.16.2012 //

By Vernon Felton When SRAM debuted their XX1 single-ring drivetrain, they made it clear from day one that XX1 wasn’t being targeted at any single group of riders. Sure, it made immediate sense to XC racers, but the allure of a less complicated drivetrain (and, potentially, one that results in fewer or no dropped chains) […]

Photo of the Day: Dan Barham

11.16.2012 //

Aurora, WA. Photo by Dan Barham.

Video: Dan Atherton Rocks ONE Industries’ Latest Kit

11.15.2012 //

From counting sheep to dodging sheep, ONE Industries athlete, Dan Atherton, sets out on an epic ride in the company’s AM kit – the new Alliance Jersey and Sector Short

Life Behind Bars: Rampage Finals and Rally Glory – Episode 15

11.15.2012 //

Brandon Semenuk is in Virgin, Utah. Check out his run at Red Bull Rampage. Apparently, he’s also a bad ass at rally racing.

Photo of the Day: Steve Lloyd

11.15.2012 //

Shelby Meinkey. St. George, Utah.

Video: Where the Trail Ends–The Contour Nepal Edit

11.14.2012 //

Check out the Contour Nepal edit from the award-winning bike movie ‘Where The Trail Ends.’ See just how gnarly the mountains are in this remote area as the athletes battle the elevation that has them gasping like fish out of water.

Photo of the Day: Ryan Creary

11.14.2012 //

David Bishop. Southern Chilcotins, BC.

Photo of the Day: Nicolas Teichrob

11.13.2012 //

Vancouver Island, BC

Video: Mojo Trail Diaries Part Three

11.13.2012 //

For part 3 of the trip Weir, Barel and company get to taste the true wilds of Morocco.

Photo of the Day: Margus Riga

11.12.2012 //

Crankworx 2011.

Exclusive: The Sombrio Rig Life–Chapter 3

11.12.2012 //

Surf, beaches, fish heads, tattoo shops and one very sick rig…the Sombrio crew take a trip to California’s remote North Coast.

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