Author Archives: "Nicole Formosa"
With the ink barely dry on his acquisition of Easton Cycling, Chris Tutton took a few minutes to talk about how the wheel and component brand will integrate with his other company, Race Face.
Chris Tutton, president of Race Face Performance Products Ltd, announced on Monday his purchase of Easton Cycling from its parent company BRG Sports. Race Face and Easton Cycling will continue to operate as separate entities. Race Face is based in Vancouver, British Columbia, while Easton is in Scotts Valley, California. A shared cost/service resource agreement will be implemented where deemed to be mutually beneficial to both brands.
Casting a line in the Sea Otter pond was a first for longtime festival attendee Gabe Schroder. Watch the latest episode of Fishing With Joe to see if beginner’s luck helped him in reel in the big one.
After spending a half-dozen rides in the newly released women’s New Road apparel, I’m starting to think the marketing minds behind Giro should have called it New Mountain–or perhaps a more neutral New Ride–because the pieces seems to be just as comfortable on singletrack as on asphalt, if not more so.
In this episode of “Fishing With Joe” Salsa Cycle’s marketing manager Mike “Kid” Riemer helps Joe finally reel in something edible from the Sea Otter pond, but this nibbler doesn’t have gills.
We got our first look at the new Juliana Bicycles’ Roubion at the company’s headquarters in Santa Cruz on Tuesday evening. The bike uses the same frame as the popular Bronson, the all-mountain machine made by Santa Cruz Bicycles, Juliana’s parent company.
Similar to the New Age devotees who flock to Sedona, one is never truly lost there, simply searching for clarity on a new path, and before long, we found ours. Soon, our tires were crunching along on a narrow strip of loose, rocky dirt lined with desert sagebrush and foreboding Prickly Pear cactus needles as we wound our way up to treeline, dwarfed by magnificent red spires stretching for the sky.
Caliente, Nevada, isn’t what most mountain bikers think of when fantasizing about their next ride destination. The one-time mining and Union Pacific depot town of 1,100 sits two hours northeast of the glittering lights of Las Vegas in the middle of the Nevada desert, at 4,400 feet in elevation.
This bike impressed all the testers with its sensible component choice, lightweight, stealth matte-black carbon frame and variable suspension, making it practical for XC races or all-mountain rides.
Construction is set to start next year on a long-awaited bike park at Heavenly Ski Resort in South Lake Tahoe. The yet-to-be-finalized plan includes a total of nine to 10 miles of entry- to mid-level gravity-oriented trails that will be built in the East Peak Basin area at the top of the gondola, accessed by the Comet Express and Big East lifts.
The portfolio of brands under the Easton-Bell Sports umbrella—Giro, Blackburn, Easton Cycling and Bell Helmets—stands to gain additional investments in product and marketing with the company’s now-nearly sole focus on the action sports industry.
Yeti’s decision to focus all its racing resources on enduro could mark a pivotal shift in competitive mountain biking. The company said on Monday that it would support a full team of enduro racers including Jared Graves, who placed second overall in the Enduro World Series last year and is also a DH World Championship bronze medalist and Richie Rude, the 2013 Junior DH World Champion. Because of this increased investment, Yeti Cycles will no longer take part in World Cup DH racing.
If you’ve been watching our 2014 Bible of Bike Tests Roundtable Reels, you’ll know that we’re fans of the RockShox Pike. One of its features incorporates these easy-to-install volume spacers that can be used to change the spring rate. SRAM calls them Bottomless Tokens. In this video, SRAM race technician, Sean Cruickshanks explains what they do and how to install them.