Author Archives: "Nicole Formosa"

Tutton: Race Face and Easton Product Lines to Stay Separate

04.21.2014 //

With the ink barely dry on his acquisition of Easton Cycling, Chris Tutton took a few minutes to talk about how the wheel and component brand will integrate with his other company, Race Face.

Race Face President Buys Easton Cycling

04.21.2014 //

Chris Tutton, president of Race Face Performance Products Ltd, announced on Monday his purchase of Easton Cycling from its parent company BRG Sports. Race Face and Easton Cycling will continue to operate as separate entities. Race Face is based in Vancouver, British Columbia, while Easton is in Scotts Valley, California. A shared cost/service resource agreement will be implemented where deemed to be mutually beneficial to both brands.

Video: Fishing With Joe in the Sea Otter Pond, Episode Six

04.18.2014 //

Casting a line in the Sea Otter pond was a first for longtime festival attendee Gabe Schroder. Watch the latest episode of Fishing With Joe to see if beginner’s luck helped him in reel in the big one.

First Ride: Giro Apparel

04.15.2014 //

After spending a half-dozen rides in the newly released women’s New Road apparel, I’m starting to think the marketing minds behind Giro should have called it New Mountain–or perhaps a more neutral New Ride–because the pieces seems to be just as comfortable on singletrack as on asphalt, if not more so.

Video: Fishing With Joe in the Sea Otter Pond, Episode Four

04.14.2014 //

In this episode of “Fishing With Joe” Salsa Cycle’s marketing manager Mike “Kid” Riemer helps Joe finally reel in something edible from the Sea Otter pond, but this nibbler doesn’t have gills.

Box Components Launches MTB Parts

04.13.2014 //

Emerging mountain-bike component brand Box marked its entry into the sport with a display of its new bars, brakes and rear derailleur this week at the Sea Otter Classic.

FIRST LOOK: Juliana Roubion

04.09.2014 //

We got our first look at the new Juliana Bicycles’ Roubion at the company’s headquarters in Santa Cruz on Tuesday evening. The bike uses the same frame as the popular Bronson, the all-mountain machine made by Santa Cruz Bicycles, Juliana’s parent company.

Specialized Offers 650B Stumpjumper

03.28.2014 //

Specialized is offering two models of its venerable Stumpjumper mountain bike in the 650B, or 27.5-inch, wheel size, becoming the final major U.S. brand to market a mountain bike built around the meet-in-the-middle wheels.

Red Divinity

03.21.2014 //

Similar to the New Age devotees who flock to Sedona, one is never truly lost there, simply searching for clarity on a new path, and before long, we found ours. Soon, our tires were crunching along on a narrow strip of loose, rocky dirt lined with desert sagebrush and foreboding Prickly Pear cactus needles as we wound our way up to treeline, dwarfed by magnificent red spires stretching for the sky.

News: Brian Lopes Signs Deal With New Sponsor

03.14.2014 //

Brian Lopes said on Friday afternoon that he has signed a deal with a new bike sponsor, and will announce specifics about that relationship before next month’s Sea Otter Classic.

NEWS: Big plans for small-town Nevada

03.14.2014 //

Caliente, Nevada, isn’t what most mountain bikers think of when fantasizing about their next ride destination. The one-time mining and Union Pacific depot town of 1,100 sits two hours northeast of the glittering lights of Las Vegas in the middle of the Nevada desert, at 4,400 feet in elevation.

News: SRAM Forms Mountain Bike Team

02.28.2014 //

SRAM and Troy Lee Designs announced on Friday the formation of their own mountain-bike team for the 2014 season.

2014 Bible of Bike Tests Roundtable Reels: Scott Contessa Genius 700

02.28.2014 //

This bike impressed all the testers with its sensible component choice, lightweight, stealth matte-black carbon frame and variable suspension, making it practical for XC races or all-mountain rides.

Photo of the Day: Mattias Fredriksson

02.28.2014 //

Darcy Turenne and Janne Tjärnström in Åre, Sweden. Photographed in July 2011 by Mattias Fredriksson

Bike Park at Heavenly Resort Nears Final Approval

02.25.2014 //

Construction is set to start next year on a long-awaited bike park at Heavenly Ski Resort in South Lake Tahoe. The yet-to-be-finalized plan includes a total of nine to 10 miles of entry- to mid-level gravity-oriented trails that will be built in the East Peak Basin area at the top of the gondola, accessed by the Comet Express and Big East lifts.

Photo of the Day: Mattias Fredriksson

02.21.2014 //

Teo Gustavson in Åre, Sweden during the Åre Bike Festival. Photo of the Day by Mattias Fredriksson.

News: Easton-Bell Sports slims down

02.13.2014 //

The portfolio of brands under the Easton-Bell Sports umbrella—Giro, Blackburn, Easton Cycling and Bell Helmets—stands to gain additional investments in product and marketing with the company’s now-nearly sole focus on the action sports industry.

Yeti Cycles Goes All-In on Enduro

01.21.2014 //

Yeti’s decision to focus all its racing resources on enduro could mark a pivotal shift in competitive mountain biking. The company said on Monday that it would support a full team of enduro racers including Jared Graves, who placed second overall in the Enduro World Series last year and is also a DH World Championship bronze medalist and Richie Rude, the 2013 Junior DH World Champion. Because of this increased investment, Yeti Cycles will no longer take part in World Cup DH racing.

Video: RockShox Tech Pills-Bottomless Tokens

01.16.2014 //

If you’ve been watching our 2014 Bible of Bike Tests Roundtable Reels, you’ll know that we’re fans of the RockShox Pike. One of its features incorporates these easy-to-install volume spacers that can be used to change the spring rate. SRAM calls them Bottomless Tokens. In this video, SRAM race technician, Sean Cruickshanks explains what they do and how to install them.

Mini-Bike Mayhem

01.03.2014 //

I NERVOUSLY ROLLED up to the starting line, wrapped my hands around the bars in a white-knuckled death grip, firmly planted my flip-flop on the pedal and hunched myself over in racing position. I glanced at the two competitors to my left, then at the racer on my right. The announcer count- ed us down. I pedaled half a stroke, promptly popped a wheelie and landed flat on my back, clumsily taking the woman to my right down with me.

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