Author Archives: "Nicole Formosa"
A new manufacturing partnership has allowed Santa Cruz Bicycles to drop the prices on the carbon frames of some of its most-popular models: the Bronson, the 5010 and the Tallboy.
South Lake Tahoe’s first-of-its-kind Corral trail officially opened to great fanfare on Saturday morning with 70 local volunteers on hand to pitch in on final trail work, celebrate with beer, brats and a raffle and, of course, shuttle a run on the newly built section of the 3-mile flow trail.
Speedplay founder Richard Bryne is an avid collector of vintage bicycle components, and he’s been amassing a spectacular array of everything from bottle cages and bike bells to rare Cinelli hubs, the earliest brake hood designs, catalogs from the 1800s and original head badges from some of the first European bikes ever made for more than two decades.
Juliana Bicycles officially launches its burliest bike yet today with the Roubion, the women’s-specific version of the 150-millimeter-travel Santa Cruz Bronson. The Roubion uses the identical carbon-frame and geometry as the wildly popular Bronson¬, but offers a different parts package hung on an eye-catching matte teal frame that is specific to Juliana.
For Anka Martin, mountain biking is about the adventure, the exploration and the camaraderie, not so much the competition, although she happens to be a badass shredder who won Trans-Provence last year and the inaugural Andes Pacifico in February, has completed the arduous Cape Epic four times and is a regular Top 10 finisher in the EWS races.
Santa Cruz’s Juliana Bicycles brand is launching its new Roubion 6-inch-travel all-mountain bike this week in the region that serves as the bike’s namesake.
In the mountain-bike world, Mammoth is known for its eponymous ski resort and the bike park and singletrack there, as well as the legendary Kamikaze races. The trails off the mountain don’t get nearly the same attention, although they are definitely worth a trip on their own, and it won’t cost you a lift ticket.
With the ink barely dry on his acquisition of Easton Cycling, Chris Tutton took a few minutes to talk about how the wheel and component brand will integrate with his other company, Race Face.
Chris Tutton, president of Race Face Performance Products Ltd, announced on Monday his purchase of Easton Cycling from its parent company BRG Sports. Race Face and Easton Cycling will continue to operate as separate entities. Race Face is based in Vancouver, British Columbia, while Easton is in Scotts Valley, California. A shared cost/service resource agreement will be implemented where deemed to be mutually beneficial to both brands.
Casting a line in the Sea Otter pond was a first for longtime festival attendee Gabe Schroder. Watch the latest episode of Fishing With Joe to see if beginner’s luck helped him in reel in the big one.
After spending a half-dozen rides in the newly released women’s New Road apparel, I’m starting to think the marketing minds behind Giro should have called it New Mountain–or perhaps a more neutral New Ride–because the pieces seems to be just as comfortable on singletrack as on asphalt, if not more so.
In this episode of “Fishing With Joe” Salsa Cycle’s marketing manager Mike “Kid” Riemer helps Joe finally reel in something edible from the Sea Otter pond, but this nibbler doesn’t have gills.
We got our first look at the new Juliana Bicycles’ Roubion at the company’s headquarters in Santa Cruz on Tuesday evening. The bike uses the same frame as the popular Bronson, the all-mountain machine made by Santa Cruz Bicycles, Juliana’s parent company.
Similar to the New Age devotees who flock to Sedona, one is never truly lost there, simply searching for clarity on a new path, and before long, we found ours. Soon, our tires were crunching along on a narrow strip of loose, rocky dirt lined with desert sagebrush and foreboding Prickly Pear cactus needles as we wound our way up to treeline, dwarfed by magnificent red spires stretching for the sky.